1:1
Feed · Stories
The pipeline I use
to ship brand work.
The problem
Most brand teams have the same problem: too much design work, not enough designers.
Ads, social posts, reels, campaign visuals going out every week, often in two or three languages. The usual answer is to hire more people. That gets expensive, slow, and still doesn't scale. So instead of adding designers, I built a pipeline that lets one designer ship the work of a small team, without losing what makes the brand feel like the brand.
The goal was simple: one designer,
the output of five.
the output of five.
The pipeline
Brief in.
Creative out.
5 stages · 6 tools · 6 months
still running
01Claude
02Firefly
03AI Studio
04Nano Banana
05Figma + MCP
06Remotion
01
Start with a sharp brief
I use Claude to turn a vague request into a clear creative direction, before I open any design tool.
Claude
02
Explore visuals fast
I can generate 40+ concept frames in an afternoon. Firefly keeps things brand-safe, AI Studio handles layouts, Nano Banana fine-tunes the mood.
Firefly · AI Studio · Nano Banana
03
Design inside Figma
With the MCP plugin, AI helps me check spacing, tokens, and consistency without leaving the file. Less tab-switching, fewer mistakes.
Figma + MCP
04
Motion without keyframes
Claude writes the animation code. Remotion renders it. I can edit motion the same way I edit a design component: clean, repeatable, no After Effects.
Remotion + Claude
05
Review, ship, learn
A human picks the final work, always me. What performs well in the wild feeds back into the prompts, so the next round is sharper.
Human judgment
Where it got hard
Getting AI to be fast is easy.
Getting it to feel like your brand is hard.
Getting it to feel like your brand is hard.
The first week was a wake-up call. The work came out quickly, but it looked wrong, like stock photos and generic templates. Speed wasn't the problem anymore. Brand was. So I stopped switching tools and started writing tight prompts for each one, locking in the brand's colours, voice, and visual rules before anything ran. After that, the pipeline started shipping work that actually looked like the brand. Not just fast. Right.
What it makes
Four formats.
One brand.
Same pipeline · four output shapes
weekly, in two languages
9:16
Motion · Reels
4:5
Performance ads
1:1
Campaign visuals
Measurable
Same brief.
A third the time.
Same brief type · tracked over 6 months · drag to compare
2.5h
Before
~45m
After
~60%
Faster per creative
40+
Assets shipped / month
6×
Tools, one pipeline
What I'd do again
If I were
starting fresh.
01
Use AI every day, not just for one-off projects. A daily pipeline gets sharper over time. A one-off doesn't.
02
Let Claude write prompts for the other AI tools, not just copy. Most of the speed comes from AI managing AI.
03
Code-first motion (Remotion) beats traditional motion software. You can reuse animation the same way you reuse a design component.
04
Keep a human at the end. AI gets the work 90% there. Taste closes the last 10%, and the last 10% is what people remember.