Three cases.One honest take on each.
A design system, a product feature, and a piece of user research. Each one shows what the problem was, what I made, and what came of it.
DriveU Design System
One visual system covering everything DriveU puts in front of a customer: hoardings, standees, auto hoods, flyers, canopies, in-app banners, emailers and social. Set the rules once, and 40+ assets a month stay consistent without slowing down.
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SprintMart Shared Cart
Quick commerce treats every order as one person. Indian households don't work that way: one person compiles a WhatsApp thread, orders alone, then fronts the bill. So I designed the Shared Cart. Everyone adds their own items, the money stays visible, and settlement never needs a reminder. It shipped as a working React build.
Read case study →UYARA User Research
UYARA had two user personas, both based on assumptions. A 10-question survey with six real respondents replaced them with a four-archetype audience model: three types to design for, and one to deliberately leave out. Research as the thing that settles what a team keeps arguing about.
Read case study →More case studies are being prepared and will be added soon.