Brief and direction
Work out what the piece actually has to do and who it's for, then agree the direction before any artwork starts. This is where most revisions get avoided.
Notes · References · MoodboardBrand & Marketing · DriveU · May 2026
Brand work built on system.
Santhosh Kumar M, brand and marketing designer in Bengaluru with 7+ years across brand identity, campaigns and motion.
I am
a brand designer
a marketing designer
a systems thinker
a motion designer
I'm Santhosh Kumar M, a brand and marketing designer based in Bengaluru. I design everything a brand needs to show up: social, print, campaigns and hoardings. Seven years in, and building toward leading a brand design team.
Selected work
Three case studies.
A design system running at scale, a shared-cart feature designed end to end, and the user research that decided who a product was for.
Experience
Seven years, four companies.
Experience
7+ years
Currently
Visual Designer, DriveU
Studying
UI/UX, IIT Madras
Based in
Bengaluru, India
DriveU
Amarket
Centaur
Aram Art
How I work
Three steps, every project.
The same order every time, whether it's a single social post or a full campaign system. Most of the thinking happens before anything gets designed.
Explore and lay out
Rough out concepts, then build the layout properly: type, hierarchy, colour and spacing. I set the rules here so every later asset stays consistent.
Figma · Illustrator · PhotoshopProduce and ship
Finish the artwork, resize it for every channel it needs to run on, and check the files before they go to print or upload.
Photoshop · After Effects · PremiereContact